We want your vehicle! Get the best value for your trade-in!


Who we are

PRINCE MOTOR CO is a family owned business that has served Abbeville County and surrounding areas for nine decades. We have managed to stay around that long by selling “Quality Cars at Reasonable Prices.” We strive not to just gain a customer, but to gain a customer for life. In order to gain a customer for life, we try to fill our lot with appealing, reliable late model vehicles with good mileage. We also have each vehicle inspected and serviced by an independent service facility before it is available for sale. By doing this, each customer has a vehicle that they can begin driving without any immediate, unforeseen service needed.

We take trades of all types. If you do not see what you want on our lot, we can attempt to locate the vehicle you desire and possibly save you hundreds, if not thousands of dollars. We have financing available for all credit types. If you have excellent credit, we can provide you with excellent rates. If you have "not-so-excellent" credit, we may be able to help you get financed and on the path to improving your credit. We look forward to the opportunity to serve you and welcome any inquiries or questions. Please call, email or drop-in for full details of any vehicle.

Business Hours
9:00 AM - 6:00 PM
9:00 AM - 6:00 PM
9:00 AM - 6:00 PM
9:00 AM - 6:00 PM
9:00 AM - 6:00 PM
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Our History

PRINCE MOTOR CO was established in 1934 by Harold Prince, Sr. Out of the depression, there was no way to go but up and that is exactly what he did. He took on the Ford franchise label and began his journey of selling new and used vehicles. Harold Prince, Jr. was born in 1933 and began working at the dealership from age of twelve. Harold, Sr. and Harold Jr. worked together for many years, being recognized by Ford as one of their top local and national dealers.

Upon Harold Sr.’s passing in 1986, Harold Jr. became the dealer principal and operated the Ford/Mercury Franchise until 1995. At that time he sold the Ford/Mercury franchise to a nearby dealer. Harold Jr. resumed full operation of Prince Motor Company in 1996 and has continued selling vehicles to many new and repeat customers.

Harold Prince, III was born in 1970 and similar to his father, began working at the dealership at an early age. After college, Harold, III worked in various spectrums of the automotive industry, helping to expand his knowledge and broaden his vision of the business. In February 2010, Harold, III came back to Abbeville to continue to family legacy and build upon the foundation set by his grandfather and father.

Harold, Jr. and Harold, III are currently working together to provide a little of the old and a little of the new to meet all car buyers needs. Between the two of them, there is around 90 years of experience in the automotive industry. So, when it is time to buy your first or next vehicle, stop by and give them a chance to get you what you want at the price you can afford. Whatever generation, they all believe in selling “Quality cars at reasonable prices."